Insights
Practical thinking on strategy, franchising and growth for business owners across the GCC and India.
Strategy
Sabir K M
21 Oct 2026 · 2 min readRead more →
Your Competitor Cut Prices. Should You Follow?
It happens all the time. A competitor nearby drops their price, and the natural reaction is to drop yours too. It feels…
Sabir K M21 Oct 2026 · 2 min read
StrategySabir K M
21 Oct 2026 · 2 min readRead more →
Not Getting Enough Leads? Check This Before Changing Your Marketing Agency
When enquiries slow down, many business owners reach the same conclusion: the marketing agency is not performing, so it is time to…
Sabir K M21 Oct 2026 · 2 min read
Strategy
Everyone Isn’t Your Customer: A Practical Guide to Customer Segmentation
Trying to sell to everyone usually means selling well to no one. Here is how customer segmentation helps you choose who to…
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Strategy
Bareer Jazim
11 Apr 2020 · 6 min readRead more →
The Vision Thing: How to Write a Vision Statement That Works
A vision is not a polished line for the boardroom wall; it is what directs an organisation towards its desired future. Here…
Bareer Jazim11 Apr 2020 · 6 min read
StrategyBareer Jazim
10 Apr 2020 · 5 min readRead more →
How to Make a Business Sustainable: 5 Steps That Last
Sustaining a business takes more than a good product. Here are five steps that keep a company steady through changing markets, from…
Bareer Jazim10 Apr 2020 · 5 min read
