Insights
Practical thinking on strategy, franchising and growth for business owners across the GCC and India.
Everyone Isn’t Your Customer: A Practical Guide to Customer Segmentation
Trying to sell to everyone usually means selling well to no one. Here is how customer segmentation helps you choose who to…
Read more →
How to Evaluate Business Performance: Using CSFs and KPIs
Profit and sales tell only part of the story. Learn how to identify your critical success factors and measure them with the…
Bareer Jazim11 Apr 2020 · 5 min read
Education Franchise in Kerala: 10 Things to Check Before You Grow
Franchising can help an education or training business grow fast, but it is harder than franchising a shop or restaurant. Here are…
Read more →
How to Name a Business: 14 Practical Tips for New Owners
Your business name is your identity, and it shapes how easily people recognise and recommend you. These 14 practical tips help you…
Bareer Jazim11 Apr 2020 · 5 min read
The Vision Thing: How to Write a Vision Statement That Works
A vision is not a polished line for the boardroom wall; it is what directs an organisation towards its desired future. Here…
Bareer Jazim11 Apr 2020 · 6 min read
How to Make a Business Sustainable: 5 Steps That Last
Sustaining a business takes more than a good product. Here are five steps that keep a company steady through changing markets, from…
Bareer Jazim10 Apr 2020 · 5 min read
