Many businesses believe that all people in the market are their customers and they tried to promote their product or service to a mass audience. In fact, businesses must make a conscious decision about which segment to serve and which segment to...
Read moreProfessionalising the firm is easy to say, but not to implement. Only a strong plan and a visionary leader can succeed this. There are only very few entrepreneurs who do not want to professionalise their business. I used to get these kinds...
Read moreIt is important to have a dream and work hard for it. But the dream should be realistic and feasible 1. Market Misconception Doing business was much easier, when the market size was small, there were fewer competitors and legal frameworks...
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