It is important to have a dream and work hard for it. But the dream should be realistic and feasible 1. Market Misconception Doing business was much easier, when the market size was small, there were fewer competitors and legal frameworks...
Read moreProfessionalising the firm is easy to say, but not to implement. Only a strong plan and a visionary leader can succeed this. There are only very few entrepreneurs who do not want to professionalise their business. I used to get these kinds...
Read moreMany businesses believe that all people in the market are their customers and they tried to promote their product or service to a mass audience. In fact, businesses must make a conscious decision about which segment to serve and which segment to...
Read moreI would say that the lack of awareness about such factors is limiting their business monitoring system. In another scenario, someone may understand about those factors but unable to evaluate in a proper way. If you asked any of the business...
Read moreStudies show that franchising industry is expected to quadruple between 2012 and 2017. There is scope for Franchising industry to contribute almost 4% of India GDP in 2017 (assuming 6% Y-o-Y GDP growth between 2012 and 2017), growing from a...
Read moreA name is the identity of every business and having a good name will help you in getting your business recognized and make your business popular. A right name has a significant role to play in “word of mouth” publicity of your business. The...
Read moreThe concept of vision is wider and elusive, and there are many definitions and concepts emerged for the same. However, a vision is something which helps to direct & lead towards a future desired state. After the wider acceptance of new age...
Read moreMarketing and promotional activities based on customer engagement is the new trend in this era to become sustainable in the market. 1. Develop a Business Plan Prepare a business plan which considers the market condition of the business wishes to...
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